Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across multiple platforms is a daily struggle for eCommerce marketing professionals. As privacy guidelines get stricter and internet browsers limit tracking capabilities, exact data becomes tougher to catch.
Pixels are simple to set up, yet can be obstructed by ad blockers and privacy tools. That's why marketing professionals are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection method that takes the burden of gathering and refining user info off the customer's browser. This brings about better performance, enhanced customer experience, and the capability to abide by information privacy guidelines.
By filling a monitoring script directly on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it much less at risk to inaccuracies because of internet browser constraints and ad blockers and supplies extra control over what information is shared with each vendor.
It likewise makes it possible for businesses to categorize data qualities based upon objective and legal grounds, which makes it simpler to abide by information privacy laws. Nevertheless, executing S2S Tracking calls for a huge financial investment in hardware and software as well as specialized personnel. This makes it an expensive option for smaller brands. Furthermore, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can provide precise information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
Consequently, it provides reliable conversion tracking for iGaming affiliates to optimize campaigns, reduce wasted ad invest and raise ROI. It additionally uses remarkable precision and dependability compared to Pixel Tracking which is why it's the preferred method for the majority of associate systems, networks and marketing professionals.
Pixels are simple to set up as they only require an item of HTML code in the conversion web page, nevertheless they are usually restricted by internet browser constraints (e.g. cookie-blockers and Safari ITP) leading to unreliable tracking and less specific acknowledgment. On top of that, pixels can be quickly blocked by ad-blockers, bring about personal privacy concerns for customers. KPI tracking software S2S is a a lot more dependable and accurate monitoring approach that gets rid of cookie-based limitations and makes certain individual data defense while additionally supplying improved security attributes for scams prevention. This makes it a great selection for high-stakes projects and application installs where a specific conversion matter is essential. S2S can also supply much more precise attribution information for mobile campaigns and ad delivery.
Disadvantages of S2S Pixel Monitoring
Pixel tracking works by positioning a piece of HTML code on your website that sends out information to the ad system. It's fairly very easy to establish however is prone to protection threats like being obstructed by ad blockers and being inaccurate because of internet browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion info directly from the analytics platform's web server to the user's tool. This enhances monitoring accuracy and enables organizations to capture offline conversions such as telephone call or in-store purchases. Server-side tracking is likewise extra protected and assists organizations comply with strict data security regulations like GDPR or CCPA.
As personal privacy plans become extra restricting and internet browsers restrict tracking capacities, marketers need a far better means to check their projects. This is why extra marketing experts are changing far from pixels towards sophisticated analytics server-side monitoring.
Final thoughts
Server-side tracking is the way to opt for data-driven marketing. It bypasses browser restrictions, advertisement blockers, and personal privacy setups to gather and send real-time conversion data to analytics platforms. It is more reliable, secure, and exact than pixel monitoring and uses companies much more control over their data collection procedures.
With advertisement stopping and privacy rules getting extra rigorous, marketing professionals are searching for alternatives to traditional pixel monitoring. Server-to-server monitoring is one choice that provides substantial advantages over pixel tracking. It's more durable, future-proof, and enables you to catch a larger amount of conversion data across systems. Nevertheless, it requires a considerable financial investment in facilities and technical proficiency. Fortunately, remedies like RedTrack deal ready-made web servers that can integrate with major analytics systems without the requirement for extensive growth resources.